Guides › Get Started
Getting started
Welcome
An introduction to Lupe and the guides you'll find here to get your first-party data set up and working.
Client onboarding guide
◷ Under 5 minutes
Updated Nov 3, 2026
Lupe is the first-party data platform from Transparent Digital Services (TDS). This help centre gives you everything you need to get your first-party data set up, live and working.
What you'll find here
- Step-by-step access guides. Short instructions for giving TDS the access it needs, such as to your online store or your advertising accounts.
- Plain-English explainers. Clear explanations of how first-party data works, without the jargon.
- The legal terms behind them. The terms that apply to the work we do for you, in one place.
How to use these guides
- Pick the guide that matches the account or system you want to set up.
- Follow the steps marked for you. Each guide shows which steps are yours and which are ours.
- Leave the rest to us. We tell you what happens next at the end of each guide.
Good to know
You stay in control of every account the whole time. The Lupe team will never ask for passwords, logins or control of your assets. Data ownership and control is entirely yours.