WordPress & Stape
Check your site for existing tracking, install the Stape Conversion Tracking plugin and switch on auto-updates. Under 5 minutes.
WordPress sites, including WooCommerce stores, connect to your first-party setup through Stape's free WordPress plugin. You install it from your own WordPress admin, so nothing goes onto your site without your sign-off, and you won't need to give us a login.
Your part
- Check for existing tracking plugins and scripts
- Install the Stape Conversion Tracking plugin
- Turn on auto-updates
- Add the details we send you, then let us know
Our part
- Configure your server-side container on Stape
- Set up WooCommerce events and webhooks (if you sell online)
- Make sure tracking only loads with consent
- Test end to end and confirm when live
Before you start
- You'll need to be a WordPress Administrator to install plugins.
- If your developer or IT team approves plugins, get Stape Conversion Tracking cleared before Step 2.
- It's a good idea to take a backup first. Most hosts offer one-click backups.
Your steps
Step 1 (you): Check for other tracking plugins and scripts
Two tracking setups running side by side count every sale twice and can fire before a visitor gives consent, so we need to know what's already there.
Plugins. Go to Plugins › Installed Plugins and look for anything that adds tracking, for example Site Kit by Google, MonsterInsights, GTM4WP, GTM Kit, PixelYourSite, or the Facebook, TikTok or Pinterest for WooCommerce plugins.
Scripts. Check for existing Google Analytics 4 or Google Tag Manager code. It often sits in a header plugin such as WPCode or Insert Headers and Footers, or in your theme settings. Look for IDs starting G- (GA4) or GTM- (Tag Manager).
Don't remove anything yet. Send your onboarding manager a list or a screenshot and we'll tell you what to keep. If you're not sure what something does, ask your onboarding manager and we'll check it with you.
Step 2 (you): Install the Stape Conversion Tracking plugin
Go to Plugins › Add New Plugin, search for Stape Conversion Tracking (by Stape), click Install Now, then Activate. You don't need to change any settings yet.
Step 3 (you): Turn on auto-updates
In Plugins › Installed Plugins, find Stape Conversion Tracking and click Enable auto-updates in its row.
Keep auto-updates on
We recommend auto-updates for this plugin, and for WordPress and your other plugins too. Updates fix security issues and keep the plugin working as WordPress, WooCommerce and the ad platforms change.
Step 4 (you): Add the details we send you
Your onboarding manager will send three values: your web Google Tag Manager ID, your server GTM container URL and your Stape container identifier. Open the plugin's settings, paste them into the matching fields on the General tab and click Save.
If you'd rather we did this part, ask your onboarding manager for help on a short screen-share.
Step 5 (you): Let us know you're done
Tell your onboarding manager the plugin is installed, auto-updates are on and the details are saved.
What happens next
Once you've finished, our implementation team will:
- Configure your server-side Google Tag Manager container on Stape
- If you use WooCommerce, set up ecommerce events (product views, add to cart, checkout, purchase) and order webhooks
- Set the plugin to load tracking only once a visitor gives consent, using your consent platform
- Work with you to remove duplicate or outdated tracking, with your OK
- Test everything end to end and confirm with you when tracking is live
What we don't need
| Area | Do we need it? | What that means |
|---|---|---|
| A WordPress login | No | You install and set up the plugin yourself, from your own admin. |
| Orders, customers and payments | No | We don't look at your WooCommerce orders, customer lists or payment settings. |
| Theme and content changes | No | We don't edit your pages, posts or theme. |
Need hands-on help?
If you ask for support with a specific task, your onboarding manager may suggest a short screen-share, or a temporary user account that you remove afterwards. We'll only ask for this if you've requested it.
Good to know
You're always in control
You can deactivate or delete the plugin at any time from Plugins › Installed Plugins.
Seeing a 403 error after saving?
The Web Google Tag Manager ID must be your web container ID, not the server container ID. If in doubt, send your onboarding manager a screenshot of the settings page.